Laura Hadar signs on with Nikita for another 2 years

Sassy, spicy, a peach and a pistol, that’s what you get with Laura Hadar. She’s not afraid to be who she is, do things her way, do it in her own style and Nikita loves her for it. Nikita is ecstatic to be signing Laura for two more years.

Laura attacks snowboarding the way she goes after life, with zeal and passion. General Manager and Head Designer, Runar Omarsson and Heida Birgisdottir, said, “We‘ve been stoked on having Laura on the Nikita team and are thrilled to renew our contract with her. Not only is she an amazing snowboarder but she‘s also in the business of street fashion with her shop, Fice. Nikita is all about girls who dig snowboarding and street fashion - so we‘re the perfect couple. We look forward to riding with her for years to come!”

How does Laura feel about signing? “I love Nikita! I'm super excited. I've been reppin’ Nikita for over five years. This contract just brings me that much closer to celebrating a decade with them…It's been amazing to grow with them, and watch them grow too. I feel lucky that I could be part of something bigger than just clothes with Nikita.”

With women’s snowboarding taking on new challenges, reaching new heights and pushing harder each season it’s great to have women out there like Laura who maintain a sense of independence and individuality. Laura is a great reflection of what Nikita stands for, being an individual and having a good time with it.

According to Laura, Nikita stands for, “chicks who like to keep up with the boys while still looking liking like girls. There's a strong connection with all girls out there who are charging the board scene and Nikita helps bring them together.”

That’s what we like, a community of creative and talented women who just want to have fun and look good while they’re at it.