Burton Snowboards Cancels 2010 Asian Open Snowboarding Championships
by Dawn Marie Fichera
Just when you thought that Burton Snowboards couldn’t disappoint, they go and cancel the 2010 Asian Open Snowboarding Championships. Claiming scheduling conflicts for riders, Burton Snowboards cites busy schedules during an Olympic year as the reason why they are canceling. Oh, ok, so not everyone could have made the Asian event but apparently riders and event planners alike seemed to think canceling was the best option out there.
“Our first goal with any Global Open Series event is to provide riders with the best scenario possible,” said Burton Events Director Liam Griffin. “We had already made the decision to push the event into the first week in March instead of the normal dates the last week of February. This allowed a bit of time in the schedule after the Olympics, but made things pretty tight with the US Open. After talking to riders, we decided it was better to just take a year off with the Asian event, rather than risk burning people out after such a hectic early season.”
Ok, I get that athletes get tired, burnt-out, and over-scheduled but for those who were looking forward to the event in Japan, this is letdown. The Burton Asian Open was scheduled to take place from March 2 – 7, 2010 at ALTS Bandai in Japan. While we all shake our heads in dismay, realize there is a silver-lining to the cloud however.
Not all is lost. With the cancellation of the Asian Open, the amount of results needed for riders to maximize their chance of winning the Burton Global Open Series title has been reduced from five to four.
This means that without the Asian Open, more riders will have a shot at the title despite the busy Olympic season. The top three men and women finishers in the BGOS will be awarded cash prizes, totaling $200,000.
The Burton European Open (BEO) is next event in the Burton Global Open Series. Taking place in LAAX, Switzerland from January 9-16, 2010, the European Open offers riders a prize purse of US $125,000, important points towards the male and female 2010 BGOS Championship titles, and points towards the Swatch TTR (Ticket to Ride) World Tour Ranking.
If you are looking for more information on the Burton Global Open Series, head to opensnowboarding.com.