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American Apparel

by: Kathryn Nelson

I have a love hate relationship with American Apparel. Don’t get me wrong, their mantra on labor rights and wage equality are admirable, and I adore their perfectly monotonous t-shirts, but sometimes their urban hipster, pseudo cultish brand makes me want to dry heave.
Don’t believe me? Check out AA’s newly unveiled spring wears that will remind you of your junior high gym class mixed with a dash of DIY porn.

You may remember from 1985 that scrunchies have a number of different uses, not the least as hair ties and bracelets. Leave it to AA to bring back the fabric-covered elastics (only in five colors? Damn.) so you can pretend to be a professional gymnast any time of the year.
American Apparel Scrunchie

• Photo: Nylon Tricot Scrunchie

The Unisex See-Thru Tank congers up one particular recollection of my adolescent experience: the stench of unwashed, gym class pinnies. I’ve always believed they would make great shirts, with their bag-like shape and shear mesh weaving. Thanks AA for making my middle school fashion dreams a reality!
American Apparel See Through Tank Red

• Photo: The Unisex See-Thru Tank

Nothing says subtly like a unisex, winged-sleeved, hologram hoody.
American Apparel Shinny Unisex Batwing Hoody Brown and Gold

• Photo: Unisex Shiny Bat Wing Hoody

And finally, to compliment my pinnie/scrunchie outfit is the Double U-Neck Long Sleeve Bodysuit. These “bodies” as they were once called, are perfect for wearing under jeans or with a satin baseball jacket circa 1990-1993. Unfortunately, it’s unclear where the button fasteners are located, but with all luck I bet they’re under the crotch like the originals.
American Apparel Long Sleeve Bodysuit Red

• Photo: Double U-Neck Long Sleeve Bodysuit


For more American Apparel mockery, visit
http://jezebel.com/341625/american-apparel-will-make-you-look-like-a-fat-hooker

 

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