Amer Sports aka Salomon Acquires Nikita
Amer Sports is stoked to have the Nikita brand apart of their action sports lines: "Amer Sports is filled with people who skate, surf and snowboard, and we’ve got great brands with Salomon Snowboards, Bonfire and now, Nikita. Nikita will give us a broader portfolio in the area of Action Sports, complementing Salomon snowboards and Bonfire. Amer now has a platform to grow with new consumer groups and bring a broader range of exciting, authentic products to market”. - Brad Steward, Head of Action Sports at Amer
The acquisition allows more resources for Nikita to grow and expand as a company. Heida Birgitsdottir, co-founder of Nikita who created the brand out of Iceland, her home country, stated "“We are all really pleased to work with a company that can give our brand and our customers a solid base. As the Head of Design, I’m excited to see what we can create with Amer Sports’ support.”
Congrats to Nikita and the Amer Sports group! We too are excited to see what new, stylish action sports fashion can come from this.