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Boardsports Lifestyle

Read the latest Boardsports and Streetwear Lifestyle News and Products for Women and Girls.

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Amer Sports aka Salomon acquires Nikita

Amer Sports aka Salomon Acquires Nikita   Amer Sports, who owns Wilson, Atomic, Suunto, Precor USA and Salomon (snowboards and Bonfire), recently bought Nikita, the women's boardsports apparel brand.   Amer...

Lifetime Collective: Fall Collection

Lifetime Collective Fall Collection   Ooohhh, Fall is almost here and the lifestyle brands are dropping their sneak peaks of their look books, making us wish the cold would come sooner. Lifetime is...

New sunglass company

    Dizm Eyewear Company   Some industry veterans pulled together to create a new eyewear company called Dizm. “We’ve got a team featuring the best of the best – business minds, design...

Here is the winning design!

    Roxy Bikini Contest Winner 2010   This suit won Christina R. from Miami, FL $3,000 cash and a $1,000 Roxy shopping spree. Fun! This look will be made into a Roxy bkini. Will you buy it? What...

Spy Optic Sponsors Ken Block

    SPY joins the Block party! Consummating a relationship that has over 10 years of history, SPY has joined an elite stable of brands to support and promote Ken Block and the Monster World Rally...

Eat less and your still FAT

Urban Outfitters' Eat Less Tee   Urban Outfitters has stopped the online sales of their "eat less" tee due to outrage among fat Americans, but you can still find it in their stores. Obesity...

Stupidness - $2K Sports Bra

  The Trenta Bra by Bodyrock Sport   Jewlery designer Joseph Knight has collaborated with Kelly Dooley of Bodyrock Sport to create the world's most expensive and un-functional Sports Bra. The Trenta...

Unemployment Blues? Malakye.com

  Malakye.com Delivers Your Dream Job by Jana K. Hoffman   Hey, job seekers! Looking for a snow-, skate- or surf-related industry employment opportunity? I surely don’t need to tell you that...

Vans and Claw Money Collaboration

  Money Shot   Have you ever wondered what a love child between NYC's Claw Money and Vans would look like? Well, neither did we, until we saw this. Here are the products from their collaboration....

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